Holiday cards, the season is upon us. With the advent of online greeting cards and digital printing there are just so many choices out there, it can get downright confusing.
One interesting thing I have found in the world of online holiday cards is that for just a few dollars more than you would spend on digitally printed cards, you can get letterpress printed holiday cards – a real high quality product – hand printed, professionally designed, quality paper – the works.
If high quality and good design appeal to you, there is no comparison between the two types of printing. Digital printing has a laserjet quality look on glossy, flimsy cardstock. You know what I mean, you’ve seen one, you’ve seen them all. What letterpress printing offers is far superior. You get ultra thick paper ranging from 600gsm (thick) to 92pt (super thick). Why does that matter? The thicker the paper the more printing impression you get (if it’s a good letterpress printer). This increases the wow effect. Truly one of kind.
Another benefit of using letterpress printed holiday photo cards is the use of real photos. Digital printing uses a digital printer to print the photo directly onto the card. It is not a real photo on real photo paper. This diminishes some of the colors. With a letterpress printed holiday cards you use real photos from a photo center and place them on each card. Though this may seem tedious at first, but it doesn’t take long because the tape is already on the card; photo -ready. You simply peel and stick the picture in a few seconds and your done. This element really adds another level of texture and quality to the card.
Not to seem trendy by jumping on the green bandwagon, but if you are concerned about the environment, letterpress printing offers something else digital processors can’t. Many letterpress printers use vegetable or soy-based inks and hand print the designs onto a wide range of environmentally friendly papers from tree-free cotton papers to papers made from 100% post consumer waste. Just a few things to consider when you are ready to order you holiday cards online this year.